Monday, May 5, 2008

Legal and Ethical Issues Concerning Marketing Part IV

My final article concerning legal and ethical issues on the internet and in the world of internet marketing has to do with spam. Everyone has experienced some sort of spam I am sure, those unwanted emails that pop up in droves in your inbox daily. An article I found on New York Times.com discusses spam and the efforts the Direct Marketing Association is making towards preventing it. http://query.nytimes.com/gst/fullpage.html?res=9F05EFD81639F931A1575BC0A9659C8B63&scp=2&sq=illegal+internet+marketing&st=nyt

The article is entitled, TECHNOLOGY; Marketers Say They Intend To Join Effort To Fight Spam, focuses on the efforts being made by the Direct Marketing Association to get the attention of federal law makers and put an end to annoying and evasive spam.

"The campaign, to be called Operation Slam Spam, is seeking a $65,000 ''participation fee'' from the association's members, according to the letter, which was signed by its chief executive, H. Robert Wientzen.
The move is an attempt to blunt efforts to prod Congress and the states into approving significantly tougher anti-spam laws. "

Spam is one of the biggest problems internet users face. Many people choose to install spam blockers on their email accounts to prevent receiving unwanted bulk email. The email at Sacred Heart University has a spam blocker. However, I feel as though spam is wrong and we should not even have to go through the measures of obtaining a spam blocker on our email accounts. Hopefully some federal laws are enacted in order to effectively prevent spam from taking up our inboxes!

Jess

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